We are living in an age where most of the people around us use a mobile phone and even smartphones to communicate on a day to day basis. Such is our interaction with Mobile today that we would be lost without it. We use mobile in our day to day lives to make calls, access Internet, play music, do photo sharing, access Whatsapp, Games and the list goes on.
Hence it is not surprising that businesses today see mobile as one of the favorite medium to reach out to their customers. According to Nasscom, the global enterprise mobility market is estimated to grow at USD 140 billion by the year 2020. Such is the impact of mobile that organizations are increasingly using mobile technologies to not just reach out to consumers but also as part of their organizational processes like accessing travel and expense data, mobile banking, dashboards for different processes on mobile.
In fact some of the companies are also revamping their business processes to be more mobile driven. Adoption of mobile in organizational business processes would mean adopting technologies like cloud, analytics and mobile driven dashboards for faster access of information and faster decision making. Management today is looking at information readily available to take quick decisions, save time, improve efficiency and in turn maximize profits.
As a result it is now common for major enterprise application software companies like SAP, Oracle and Microsoft to launch mobile applications of their enterprise systems like ERP, CRM or HRMS. Managers can access their SAP data over a mobile smartphone or a tablet using mobility solutions. Marketing Managers can see their days schedule, plan meetings, analyze budgets and derive insights using a CRM application built on mobile technologies.
A cloud model or online Software as a Service (SaaS ) model is seen as a common mode of delivery of mobile solutions, making them more affordable and easier to implement in companies. One of the key is to identify a business process in an organization which could be revamped or made much more efficient using mobile technologies e.g the education industry is now delivering course content on mobile as a service thus increasing their customer base and also delivering value to their consumers.
If you ask me I would say mobile is definitely a disruptive technology innovation facing companies today. One must leverage this innovation and put it to the best of use where it can minimize effort, improve processes, create better accessibility, save time and cost and in turn increase profitability. I am certain more and more companies would revamp their business processes to adapt mobile technologies as a part of their changing business model.
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