Porsche rolls out new Panamera

The German car manufacturer is keen on the Indian market with its new product launch, the Panamera sedan. A luxury four door super sedan, Porsche Panamera is all set to be launched on October 6.

It is said to have the sporting agility of 911 and the space of Cayenne. While its production was started early 2005, it would be launched globally in 2009.The Porsche Panamera would be at a price range of Rs 2 crore in India, owing to high import duties.

With a strategy to launch three variants in the Indian market, Porsche is optimistic of its sales figure of the new Panamera with a forecast of 50 Panameras in Fiscal 2009. Porsche’s sole importer has already received thirteen bookings for the car.

The Indian sports and luxury car segment seems to be the eye of many competitors with increasing number of players entering the market. For long Mercedes-Benz, BMW and Audi dominated this space.

Players like Lexus, Porsche, Jaguar and even high end sports car manufacturers like Ferrari, Lamborghini, Bugatti plan to sell exported cars in India. Because of the still nascent stage of sales in the segment, these auto giants are apprehensive of setting up assembly lines as yet, but with ever increasing competition and increasing demand of luxury cars, that seems to be a reality in the near future for these companies.